DC BOARD OF ELECTIONS
I worked with the prime contractor contracted by the DC Board of Elections to plan and execute a public information campaign in support of the 2020 DC primary and general elections. Together, we developed the Vote Safe DC Campaign, which included a robust mixture of media relations, community outreach and marketing. The purpose of this campaign was to encourage voters to use mail-in ballots or utilize early voting if they needed to vote in person.
I helped produce two television commercials, multiple radio commercials, bus ads, digital ads and various promotional items for the campaign. I also led media training to senior DCBOE surrogates and secured over 50 local and national media interview opportunities for agency surrogates.
The project included a $700,000 advertising budget. I helped manage and negotiating the media buys for the project. I was able to successfully negotiate advertising contracts with over a dozen radio stations, two television companies and across 5 newspapers. I also secured advertising space on WMATA trains and managed a digital media buy.
As a result of the public information campaign, the District was able to surpass its goal of having 75% of all votes cast prior to election through either mail-in ballots or during the early voting period.